What is Connected Car Data?
Connected Car Data Is Growing Fast
Gartner predicts that by the end of 2020, there will be 255 million connected cars on the road — that is, computerized and sending data to the cloud. Connected cars are generating data from electronic control units (ECUs), Controller Access Networks (CANs), and even infotainment systems. The number of connected car data points are in the billions, and these datasets are growing fast.
Connected Car Data Can Create Rewarding Driving Experiences
In parallel with connected car adoption, expectations about the driving experience are shifting as drivers and passengers increasingly expect the as-a-service economy to reach them while on the road. The KPMG Global Automotive Executive Survey 2017 reports that 73% of consumers will most likely decide to buy a car or use a mobility service based on vehicle-independent products and services. As a result, a new ecosystem is developing around connected car data.
Making Connected Car Data Useful
Connected car data was designed for vehicle operations, not for powering mobility services. In order for it to be effectively used in apps and services, its raw format requires additional processing. Connected car data must be:
- Acquired, cleaned, secured, and stored in a secure system
- Normalized to a consistent format understood by mobility services
- Analyzed for signals and insights to be actionable
- Restructured to meet the consumer privacy preferences and expectations
Otonomo makes connected car data useable and valuable
The Otonomo Automotive Data Services Platform makes connected car data much more valuable for mobility services and applications.
Connected Car Data Demands Privacy by Design
Some connected car data, such as VIN or location, can be personal data owned by drivers who expect to have control over how this data gets used. Therefore, services based on the data generated by connected cars – and the automotive OEMs and data providers that manage connected car data – must take a proactive approach to privacy and security.